Watch the demo
See the reporting surfaces, including the ARR bridge, in a guided walkthrough.
The ARR Movement Bridge
The ARR bridge is a waterfall that decomposes the change in ARR over a period into named movements, so a single ending balance becomes a story you can explain.
Read it left to right: the blue beginning balance, the green bars that add, the red bars that subtract, and the blue ending balance where they net out. Hover any bar for its contribution and its share of the beginning balance.
Revenue Cycle Health
Revenue cycle health tracks the motion from pipeline through to recognized revenue: how contracted ARR (CARR) becomes live ARR as deals activate, and how live ARR becomes recognized P&L revenue through each stream’s recognition schedule. It is where you confirm the topline holds together end to end.Cohort Behavior
Cohort behavior shows how each acquisition cohort retains and expands after it lands. A cohort is the group of customers acquired in the same period; following them forward tells you whether the base is growing on its own or leaking. The period-by-period detail lives in Revenue Analytics.Common Questions
Why does ending ARR look higher than my actual current ARR?
Why does ending ARR look higher than my actual current ARR?
The rollup can fold full renewal amounts into cumulative ARR, which lifts the ending balance above the live actual. Treat the bridge as the movement story and reconcile the absolute level against Revenue Analytics.
What is the difference between CARR and live ARR?
What is the difference between CARR and live ARR?
CARR is contracted ARR at the booking date. Live ARR is what has actually activated and gone live. A deal can be contracted this quarter and go live next quarter, so the two differ by the activation timing.
Can I drill from a bar to the accounts behind it?
Can I drill from a bar to the accounts behind it?
Yes. Click any segment of the bridge to open the accounts that contributed to that movement, then drill further to the individual events.
Why are expansion and renewal treated differently?
Why are expansion and renewal treated differently?
Expansion is net growth on an existing customer; renewal is the existing commitment continuing. They move ARR differently, so the bridge keeps them distinct rather than blending them into one bar.
If the Numbers Look Off
- If the bridge does not net to the ending balance, the beginning balance is usually mis-tagged as a movement; the opening balance should anchor the bridge, not count as an increase.
- A bridge built from one universe but anchored on another (for example revenue cycle endpoints against ARR events) will not reconcile, because the two measure overlapping but different things.