Skip to main content
Revenue Analytics is the detail layer under your revenue model: ARR and recognized revenue by period, cohort retention, net and gross retention, and lifetime value.

​
What it covers

ARR & revenue by period

Recognized revenue and ARR movement across month, quarter, or year.

Cohort retention

How each acquisition cohort retains and expands over time.

NDR and GRR

Net and gross retention by cohort, with running ARR balances.

Client LTV

Per-client lifetime value and contribution.

​
Recognized revenue

Recognized revenue is derived from your ARR through each stream’s recognition schedule, so the P&L revenue line ties back to the contracts and events that produced it. Drill any period to the customer, then to the individual events behind the number.